India

India is Fighting Pirates to save Yoga

22 feb 2009

India is Fighting Pirates to save Yoga
Alarmed by the growing number of instances of Western yoga gurus claiming copyrights to ancient “asanas”, the Government of India has decided to fight back. The Union Health Ministry has assembled a team of 200 researchers from the Council of Scientific and Industrial Research (CSIR) to put on record all known yoga postures and techniques in a comprehensive database called Traditional Knowledge Digital Library (TKDL).

Analysis of LIC Jeevan Varsha Insurance policy

17 feb 2009

Analysis of LIC Jeevan Varsha Insurance policy
After the less than expected returns from Jeevan Astha policy, LIC has come out with a money back policy with a tenure to choose from 9 years and 12 years. The main plank which LIC is banking on the plan is that of guaranteed returns which in 9 year term is 6.5% of sum assured and 7% of SA in 12 year policy with the premium paying term being 9 years in both the cases.

Indian Government Bans Orkut, Gmail & Facebook for Diplomats

09 feb 2009

Indian Government Bans Orkut, Gmail & Facebook for Diplomats
The Ministry of External Affairs has issued a blanket ban on blogging, social networking or web email services aimed at preventing cyber attacks and leakage of classified information. This ban would hit social networking sites like Facebook, Orkut and Ibibo, peer-to-peer sites like Kazaa, photo-sharing sites like Flickr and Picasa, or external email services like Gmail, Yahoo or Hotmail.

The Branding of ‘Ghajini’

07 feb 2009

The Branding of ‘Ghajini’
Apart from the ongoing success of Ghajini, the movie has been able to create much hype in the corporate world through its well tuned and finely coordinated marketing campaign pre and post movie release.

End of catalogue shopping in India?

29 jan 2009

End of catalogue shopping in India?
India’s first catalogue store, Hypercity Argos, a joint venture between Shoppers’ Stop’s Hypercity Retail and Argos, UK has decided to wind off its 5 store Indian operations within 2 years of opening it.

LIC Jeevan Astha – taxable insurance?

29 jan 2009

LIC Jeevan Astha – taxable insurance?
LIC launched its much advertised policy, Jeevan Astha with great fanfare hoping to garner Rs.25000 crore in 45 days by delivering guaranteed returns. However the scheme ended with much below expectations by garnering just one-third of target amount.
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