Corporate

Airtel Digital TV DTH launch – are they a bit late??

Airtel Digital TV DTH launch – are they a bit late??
After Dish TV, Tata Sky, Sun Direct and Big TV, its now the turn of fifth private DTH operator, Bharti Airtel to launch their services on October 9, 2008. The service would be known as Airtel Digital TV and available in 62 cities initially.

Use 3G features of iPhone on BSNL

Use 3G features of iPhone on BSNL
State owned Bharat Sanchar Nigam Ltd (BSNL) network may soon launch services of Blackberry and Apple iPhone to bring premium customers under its fold. Incidentally, BSNL is the only telecom operator to have licnece for 3G services as it has already been allotted 3G radio frequencies.

Star-Balaji-9X episode witnesses new twists

Star-Balaji-9X episode witnesses new twists
The growing number of Hindi GEC has finally taken its toll, with talks of channel 9X selling itself to Balaji Telefilms gaining steam. 9X is run by INX Media, which is promoted by former Star TV India Chief Peter Mukherjee who along with his wife has a 50% stake in the company.

Finally Deccan paves way for Kingfisher Red

Finally Deccan paves way for Kingfisher Red
From August 29, 2008, the pioneer name in low cost air travel, Deccan has landed and has paved way for a new brand ‘Kingfisher Red’. The brand ‘Simplifly Deccan’ and its blue colour logo of two palms joining together forming a flying a bird would be changed to Kingfisher’s trademark red colour.

Finally Tesco comes to India, partners with Tata Trent

Finally Tesco comes to India, partners with Tata Trent
UK’s biggest retailer has finally chosen its partner for Indian operations, to complement its strategy of growing overseas following its operations in countries like US, Korea and China. Tesco has chosen Tata Group’s retail arm, Trent Ltd to start its Indian operations.

Reliance DTH Services in India Coming This August 15

Reliance DTH Services in India Coming This August 15
Reliance ADAG is expected to launch its DTH services named ‘Big Digital TV DTH’ nationwide from August 15, 2008 with around 200 channels. Big TV has big plans for Indian market and aims to capture a large market share of the total 12.4 crore TV households beating existing players Tata Sky, Dish TV and Sun who together have less than 1 crore subscribers.

Colors adopts novel marketing strategies to become channel leader

New channel, Colors launched by Viacom18 has already created a stir among the Hindi GEC owing to its a little off line programming list. In its latest initiative to become the market leader, Colors is undertaking innovative promotions targeting Hindi speaking audience in 90 Indian cities.